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I am so thoroughly disappointed in JCP's makeover. I have been a loyal customer for years and actually did every bit of my Christmas shopping there which was a considerable amount. Most of my clothes and shoes in my closet are from JCP years past. If you look at my charge which has not been used since the changeover and the personal charges I supplemented buying with, you will not see JCP anywhere now. I have tried several times to go back and give it another try but I have yet to walk out with a purchase. That NEVER happened in past years. The clothing is atrocious. The shoes are ridiculous. It seems you want to compete with "forever 21" and capture the teens/young adults (or hookers) who would surely appreciate the new "trend". Unfortunately, that population does not have "spendable money". They are the ones who can't find jobs or money for anything. Those of us who are more situated in life and have expendable assets seems to me to be your target group. I looked around the store in Langhorne during my last visit and realized I could count on my fingers the number of people in the store. Your new low pricing is not near as competitive as your coupon discounts. But, that being said, I couldn't even find one thing that I would buy regardless. I have now placed my shopping loyalty to Boscov's and even Macy's who have better choices. I am only one customer so I realize my opinion will not chang things, but I felt betrayed for my loyalty over many many years, and wanted to let someone there know. Has anyone even bothered to check the demographics in the area to see where the target customer should be????


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