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I recently participated in the black fri door busters for the first time and had a experience that was to say the least was not pleasant. Not because of lines and waiting but because of false advertising! Sears had ads for 8:00pm thanksgiving day door busters and 4 am black fri deals. I picked my items a 32" tv for $97 and a and a 50" for $299 and a craftman garage door opener.I then began my long wait for the 8pm deal at my sears home store in Belton Mo. I was # 2 out of about 40 waiting in anticipation. When 8:00 hit, there was no opening or any activity inside. Someone notice a sign saying will not open till blk fri. With disappointment everyone still decided to stay and wait for the 4am with the assumption that sears would honor the 8pm deal since they chose not to open. So from 6:30 to 4am myself and about 40 others wait with the no doubt that a reputable name like sears would honor their ads. At opening we were informed that the 8pm deals were for thurs when they did not open. To say the least people were angry and feeling defeated after a long wait in freezing cold for nothing. Your ads do not say only at participating locations but only where law permits. I know for a fact the law permits early openings in belton. That is false advertising. I work for part of the ascena retail group and can only imagine what kind of impact this type of mistake could do to a company. You cannot have people running home store with sears name if they cannot uphold the standards for which sears has built its name. I am unsure of my next step in this complaint, but it has not ended and I expect action to be taken to resolve my individual issue and any future issue with myself or others.


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