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I somehow doubt writing Nordstrom's corporate office will result in anyone paying attention, but here goes. I live in Fort Collins, Colorado. Our ancient 70s mall is being given an overhaul at last, and shortly after the initial announcements were made, we were already told not to expect a Nordstrom's. Everybody sighed. In the 28 years I've lived here we've hobbled along first with Foley's and now with Macy's, which seems the same or even worse. Adult women's clothing is hideous in particular. While Nordstrom's may think 'Well, now, see? Such starved shoppers will drive for for shopping opportunities such as ours.' Not so. Nordstroms should mourn the thousands of dollars I might have spent there by now, rather than mere hundreds I have occasionally spent. Shopping retailers in general refuse to believe that Northern Colorado (with its four cities of Fort Collins plus suburbs, Loveland and Greeley) is an entity unto itself with moneyed residents seeking style, especially women ages 35-75 who are sick to death of driving approximately 1 hour each way (2 hours round trip) to Denver or the Boulder area. It is not fun for us and we are busy. Here there is nowhere to shop aside from a boutique or two that 1) usually cater to college girls or 2) carry a limited selection or 3) close due to their limitations all around. Someone on your staff might mention Centerra in Loveland; aha, with another Macy's more sparsely stocked than Fort Collins'! (Yes, there is Coldwater Creek, JJill, and Chicos: okay for an item or two, but lacking in sophistication.) Today, I spent $300 dollars online, shopping for summer clothing, and two days prior, close to that amount for shoes for my husband and myself--again online. (Consider the cost and inconvenience of returning items when necessary, spread over many years.) Next Saturday, I'll drop more money on CAbi, a nationwide in-home clothes shopping venture (like Tupperware, except it's clothing!); the designer left the fashion world to serve left-out women such as ourselves. My other choices besides online or CAbi, besides our outdated, poorly run, understaffed Macy's: Penneys, Sears, yuck, and REI sometimes). Department stores such as Nordstroms are missing an opportunity here in Northern Colorado, or NoCo as some call it. The majority of us are neither ranchers, farmers, nor folks coming down from Wyoming looking for sales on denim shirts or smocked flowery tent dresses to wear with hiking boots. While our new mall will include a Neiman Marcus Call Back (is that the name?), I was hoping for an highly ranked department store; or to rephrase it, I hate piling through racks of stuff and seconds. Doesn't Nordstorms have a smart marketing whiz who sees the writing on the wall and keeps in touch with demographics? Please forward my email on. And thanks for your patience.


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