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Today, a morning news show previewed the new K-Mart ad about gas reward points. The actors repeatedly referred to the "big ass" savings. This included several child actors . At the end of the ad, we are led to bealive that they were saying "big gas" instead of "big ass". Sorry, K-Mart---The ad is disgusting and in extremely poor taste. I try to buy a lot from K-Mart and Sears because I don't want to see them fail. This type of ad is doing harm to the brand and a lot of people will be offended by it.


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