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The new Joe Boxer commercial is very offensive. As a mother of two children, one a pre-teen, I do not approve of such of tv. I am well aware that my opinion probably won't matter to this company, but it's my right as a consumer to express my feelings. I am a regular shopper at our kcal Kmart store, but am having second thoughts about it now! There is enough vulgarity in the world with out a trusted company putting in my living room. Now it's circulating the Internet. Call me old fashion, or whatever you will, I'm just protecting my family's best interest. In the grand scheme of things, losing my business probably won't matter, but at least I took a stand on what I believe. God bless!


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