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I've owned five jeeps since I was 17 years old. A CJ, a wrangler, two Cherokees' and a pick up truck. I test drove a new Mojave version of the pick up last weekend. An impressive vehicle, that intended to buy. Brand loyalty, and repeat sales over decade? You remember those terms from bygone years on the board don't you ? Your super bowl ad on Sunday, with a washed up hump musician, insulted and offended millions of American jeep owners, past and present, and stained your brand forever. Read the room? You've lost me as repeat customer.


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